Get Real, Get a Prescription

On the road

Pfizer, along with leading patient and health organisations, reproduced a replica counterfeit medicine lab - complete with cement mixer, harmful substances and unqualified workers - to highlight the real dangers of counterfeit medicines that are sold over the web to the unsuspecting British public.

The roadshow featured a mock counterfeit factory, and travelled to London Paddington station, Birmingham Bullring, Manchester Piccadilly station, Edinburgh Waverly station, Newcastle Metro Centre, Leeds Briggate Mall, Cardiff St Davids and London Liverpool Street station.