Realdanger. Get Real, Get a Prescription™

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Artwork for roadside poster which shows a body on coroner's table in a darkened room. Words over the top say 'Fake medicine online. You could end up paying with more than just your credit card.'

Get Real, Get a Prescription

A countrywide poster campaign Man lies collapsed in a doorway. This is artwork for a washroom poster.Body inside a cooling cabinet, apparently in a morgue. This is artwork for a washroom poster.

Building on the success of the rat commercial, we developed a countrywide 'counterfeit medicines can kill you' poster campaign that was visible from the roadside, in railway stations and in pub and club washrooms.

 

Actor seems to be gagging, link to the real danger movieTelevision and cinema commercial

Actor behind the camera, how the Real Danger rat ad was madeHow the commercial was made

Roadside work sign, showing the words counterfeit medicineOn the road

Link to ratcatcher, the game where you use your mouse to kill the ratsCatch a rat

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The information on the website is intended for UK residents.

Copyright © 2011 Pfizer Limited. All rights reserved. Pfizer Ltd accepts no responsibility for the content of any linked sites. Date of preparation: March 2011. CA000 1062